2019 Trend Forecast – Design
Five months ago
by Melissa Webber
For many of us, 2018 was a year of great change. The political landscape, both locally and internationally, seemed to shift dramatically before our very eyes, challenging our belief systems and our sense of the world around us.
Commercially, even more of the products and services that were designed, manufactured and taken to market in Australia last year are now available offshore in for less than a tenth of the price – using these suppliers was once frowned upon in many sectors but has become not only commonplace, but imperative for some businesses to remain competitive.
For me, 2018 was also the year that it became clear that being agile and able to respond effectively to our clients’ changing needs is often just as important as being able to carry out our core creative services.
During times of uncertainty, it’s always good to look ahead – and plan ahead – so that the things that are within your control are taken care of. With that in mind, I asked my team leaders in each area of our agency to share a little about what we can expect this year.
We have created a three part- series to assist you in planning your marketing and communication initiatives and to help you stay across some world-wide trends.
First up, Emma, our Creative Director details some of the design and visual trends we will see in 2019.
We are really looking forward to the year ahead and we hope that 2019 is a year of creativity, innovation and collaboration for you and your team.
Emma Gray, Creative Director
Typography and layout – breaking all the rules
Cutting through the pared back and minimalist approach of the last few years, 2019 will see a design trend that really grabs our attention. Breaking grids, ignoring margins, interesting crops, disruptive typography and a touch of creative chaos will set brands apart this year.
Designers continue to push conventions with experimental typography. Messing with legibility and layout, we’ll see all the rules broken as type is distorted, cropped, warped and super-sized. Layouts will ignore grids, break margins and overlap the trim edge.
Image sources in order of appearance: Design Studio, Cover Junkie, Andrea Adellanna, Spassky Fisher, Made by Folk
80’s Memphis influence
The 80’s aesthetic and Memphis design, a trend that’s been around for a while, will influence graphic design work in new ways in 2019. The trend originated in Milan with a collection of Italian interior designers called the Memphis Group. The style is a bright and playful rebellion against strict grids, ‘good taste’, and carefully arranged design elements – rules go out the window.
This style is characterised by flat, vectorised shapes, geometric patterns and a cheerful colour palette. In 2019 this palette will evolve further from the 80’s strong pastels to use more unexpected colour combinations. A style that could be viewed as a fun retro ‘throwback’ to the 80’s, will develop into something more sophisticated and mainstream, with contemporary font matchings and metallic detailing.
Image sources in order of appearance: Dieline, Middle Boop, I Want Design, Dieline
Hand-drawn graphics, modern collage and mixed media
As designers have had access to affordable royalty-free stock photography and illustration for years, we now use it as a go-to resource for our clients. With this comes the risk of brands duplicating resources with competitors and not coming across with originality and authenticity.
Taking advantage of the the vast resource that stock photography sites offer, designers will push these elements further, overlaying original hand drawn elements, creating mixed media collage and using duotone images with the ever evolving gradient trend.
We will also see more digitisation of hand-drawn typography, illustrations and bold brush strokes.
Image sources in order of appearance: Selman Hoşgör, Made by Folk, NB Studio, Brand Nu
This is the first part of our 2019 Trend Forecast series.