Holy Cow! Creative | 25 Years Creative – Project 4: Dymocks Books

25 Years Creative

PROJECT 4: Booklover Magazine
CLIENT: Dymocks Books
YEAR: 2002


Working on the Dymocks account was a dream come true for me – the perfect combination of retail and reading!

Over several years, we helped to establish their Booklover program which is now one of Australia's longest-running customer loyalty programs. Designing magazines, styling and photographing books, and working with a fantastic marketing team on such a beloved brand was an experience I will always hold dear.

Lasting memory: The launch of Dymocks in Collins Street, Melbourne

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