25 Years Creative
PROJECT 4: Booklover Magazine
CLIENT: Dymocks Books
YEAR: 2002
Working on the Dymocks account was a dream come true for me – the perfect combination of retail and reading!
Over several years, we helped to establish their Booklover program which is now one of Australia's longest-running customer loyalty programs. Designing magazines, styling and photographing books, and working with a fantastic marketing team on such a beloved brand was an experience I will always hold dear.
Lasting memory: The launch of Dymocks in Collins Street, Melbourne