25 Years Creative
PROJECT 9: Visual Identity
CLIENT: Mad Mex Fresh Mexican
YEAR: 2007
Who knew that winning the pitch for a logo design for a new Mexican eatery would start an adventure that spanned almost a decade?!
Innovative Head Honcho, Clovis Young and his team built the business from the first store in Darlinghurst to the successful international franchise network that it is today. We loved creating the central luchador character and the visual language of the brand after immersing ourselves in Mexican wrestling culture in the 1960s.
Lasting memory: The big Mexican fiesta tasting sessions at our Surry Hills studio.