Design right now…last week
One day ago
As creatives, we recognise that design is constantly evolving. Without a shifting cultural landscape, there would be no opportunity for trends to emerge and influence the world of art and design as we know it. As a group, creatives and artists around the world will be impacted by COVID-19 as exhibitions are cancelled and arts funding cut.
While at Holy Cow! we like to plan, predict and forecast, we can't say we saw this coming. Devastating bushfires followed by a global pandemic, 2020 has been full of surprises and challenges.
During this time of uncertainty, we took it upon ourselves to collate a few design trends and themes to encourage and inspire our creative friends, colleagues and collaborators. Follow your passions, support one another and take it day by day.
'Good' DesignThe challenges we face in the world are well documented and so we will continue to use art and design to make a difference. Whether out of desire or need, more brands will develop campaigns to try and make the world a better place.
More MotionAs technology continues its exponential development, the opportunity, feasibility and necessity for incorporating motion in design will only increase. Whether it's experimental and bold or very subtle and soft, it can define a brand's visual language and communicate what it offers. Although postponed until next year, the Toyko 2020 Olympic pictograms have been given kinetic treatment for the first time ever.
NostalgiaLooking back to look forward, design will continue to find inspiration from decades gone by. Aesthetics that take cues from the 60s, 70s and 80s will pop up, adding a fresh take on our rose-coloured memories of the past.
PlayfulnessAs brands and designers try to distinguish themselves from competitors, playful irreverence will be a well-used treatment across tone of voice, typography and illustration.
As all major historical events have done in the past, COVID-19 will no doubt influence every aspect of our lives going forward, including art, design and culture.
“Painting is not made to decorate apartments. It's an offensive and defensive weapon against the enemy." Pablo Picasso said about his famous work, Guernica.
What’s next? We will keep you posted…