We were originally briefed to design a visual identity for Jewellery Dreaming, a jewellery enthusiast’s online platform. Our client, Colleen, requested a whimsical, dream-like identity that conveyed her love of jewellery.
We designed a decorative logotype that combines modern block capitals with a hand-lettered script in strong jewel tones, as well as a monogram for the hallmark she dreamed of one day using for her own custom jewellery range.
Fast forward two years: Colleen engaged us to design a website that showcases her extensive jewellery collection, shares her wish list and connects with her considerable Instagram following. This online platform has now become an informative hub for fellow jewellery aficionados to engage with the brand. The website also features a blog and online store which features her custom-designed ‘Happy Tears’ collection, with each piece proudly bearing her hallmark and bringing her jewellery dreams to life. Happy tears all round!