When Westfield Chatswood opened Hawker Lane, an energetic food destination inspired by the bustling atmosphere of Asian street markets, we were asked to help bring the vision of Nahm Jimm to life.
Getting to know our client, we learned of the charming history behind the venture – a touching flashback to the northern rivers of Thailand and the days of helping her grandmother cook street food. We dove into this culture, specifically absorbing all the inspiration we could from researching the food, typography, clothing, signage, techniques, style and people of Thai hawker scene, eventually using it all to create our own typography and brand elements by hand. Friendly and authentic, the Nahm Jimm visual identity is rough and rudimentary with a layer of refinement. A little piece of Thailand is just down the lane!