We happily created a visual identity for The Lord Byron Hotel, a stylish resort located in the heart of Byron Bay, NSW.
Discovered by Captain Cook, Byron Bay was originally named Cape Byron. The Lord Byron Hotel is named after his nephew, the English poet, Lord Byron. We designed a monogram based on the ‘B’ character in his signature, sourced from his many original letters.
We were briefed to develop a premium identity that projects a simple, beach-inspired feel with a touch of fun to reflect the personality of the hotel owners – the colour palette we developed is nautical-but-nice!
We then applied the identity across signage and a range of printed collateral throughout the luxe hotel.