Holy Cow! created Wolfie’s brand personality of playfulness, adventure, and clumsy coolness with the development of an illustrated wolf who appeals to children and adults of all ages, especially the tween market.
The Wolfie brand was then developed into a retail store design, including interior design, retail display, signage and environmental graphics, and a website and online store.
The wolf character present in many traditional fairy tales informed the overall approach to the store environment. This centres around a tree trunk installation, hand-made by a local craftsman. This distinctive, woodland ambience is also supported by a saw-cut wooden floor and forest detailing.
A collection of old wares and collectables, including a German cuckoo clock and hand-wrapped deer antlers, along with large format environmental graphics add elements of fairy-tale whimsy to support the overall theme.
The floor plan is designed to allow adults to browse while children play safely in the outdoor ‘woods’ or read a story on the story book throne beneath a hand-made, story book sculpture commissioned for the store and made from a vintage illustrated animal encyclopaedia.
The external windbreaks and the illuminated exterior signage create essential street presence for their secluded location and provide two distinct customer recreation zones – the play area and a seating area which can be used for mother’s groups, craft workshops and children’s parties.