The Beauty of Infographics
Five years ago
They say a picture paints a thousand words – a good infographic can do much more than that.
An infographic is the presentation of information or data in a visual form so that it can be understood quickly and easily. They can bring complex (and boring!) information to life and make communication material more dynamic and digestible.
As we are constantly bombarded with visual stimulus during every waking hour, our ability to consume information quickly has increased but our attention spans have decreased.
Visual representations of information and data are invaluable visual assets which can be featured across a range of branded communication channels.
While many of us would rather watch a short video online than read a few paragraphs of text, videos cannot be viewed at a glance and they require either subtitles or sound to gain the full effect. Infographics don’t require either, which is highly worth considering when constructing a social media content strategy, for example, to target LinkedIn users on their daily commute.
As our brains are programmed to recognise patterns and they process visual information 60,000 times faster than they process text, it just makes sense to deliver complex information in graphic form…and the best part? Quality information graphics are also shared online approximately three times more than other content.
Icons and pictograms – single-topic infographics – also disseminate information in a bite-size way, as well as having the ability to enhance a layout and form part of an overall visual identity.
Visual representations of information and data are invaluable visual assets which can be featured across a range of branded communication channels.
For example, one master infographic developed by a design agency can be used in a PowerPoint presentation or slide show, animated for your company website and tailored for use as dynamic, visual social media content across various platforms to support your content marketing initiatives. It can also be broken down into individual icons and pictograms for use as website buttons and page anchors.
The master infographic can be further repurposed by a design agency to feature in printed collateral including brochures, fact sheets and annual reports – one communication piece with multiple uses across multiple channels.
Infographics are also a great way to share the same information with diverse audiences, from emoji-loving iGen’s to visually-challenged seniors. They are also proven to be effective with those from multicultural backgrounds and those with literacy issues.
As Content Marketing is still the most powerful digital marketing technique, the top priorities for brands right now are creating engaging content, discovering new avenues of creative self promotion, creating visual content and finding innovative ways to repurpose content.
A beautiful infographic ticks all the boxes.