Vivid Memories — Blog
Holy Cow! Creative presented a panel discussion at Vivid Ideas earlier this month. We brought together a distinguished group of Gen X women to share their past experiences, their current observations and their hopes for the years ahead in their respective creative fieldsThe panel included Emma Alberici, ABC Chief Economics Correspondent; Lisa Bora, Partner and leader in KPMG’s Customer, Brand & Marketing advisory; Chrissie Vincent, Head of Entertainment Management at Collarts, Vanessa Zuppicich, Creative Director at Rasic and Partners and Melissa Webber, our Founder and Managing Director, Holy Cow! Creative and our moderator, Gillian Fox of the Gillian Fox Group.The pre-event interest and the close to sell-out crowd – equal parts Gen X and Millennials as well as a few beautiful Boomers and Gen Zs – proved that this was a conversation worth having. With the distinct intention of breaking down the barriers between Baby Boomers, Gen X, Millennials and Gen Z, our session was both a celebration and a call to action for women of all ages.
Across any generation, we have the capacity to be the loyal to a brand as long as that brand recognises our uniqueness. We were the first generation to show independence and as a result that individuality is critical to marketing to us.Due to the success of this event and the amount of positive feedback we have received since, we plan to continue this conversation. We believe that each generation has so much to offer and so much to gain from a deeper understanding of each other. We will be working with each other for many years to come so let’s make it count – no more “us and them”!If you would like us to join us in this conversation, please contact Melissa Webber and we will keep you informed about events, updates and opportunities ahead.
Two months ago
Inspirational out-takes from our Vivid Ideas session:
X Women: How Generation X Women Shape Creativity
X Women from left to right: Chrissie Vincent, Vanessa Zuppicich, Lisa Bora, Emma Alberici, Melissa Webber and Gillian Fox.
- Gen X are the prime consumer audience
- What it means to be a ‘good worker’
- Breaking down the barriers between Gen X and Millennials
- Brand values and purpose
- Working together with respect
From a marketing perspective, do brands even care about Gen X?Brands should care about Gen X as we are the prime consumption audience – we are cashed-up, in our prime and at our highest earning capacity and are willing to pay a premium.
Across any generation, we have the capacity to be the loyal to a brand as long as that brand recognises our uniqueness. We were the first generation to show independence and as a result that individuality is critical to marketing to us.