BaptistCare is a not-for-profit care organisation with over 75 years of service, offering support to older Australians and those in need across NSW and ACT. BaptistCare at home provides Home Care services for individuals who cherish their independence but need a little help to stay in their homes.
Holy Cow! was tasked with developing a brand identity and messaging for BaptistCare's new Home Care services framework, Well-Living.
We designed the Well-Living logo to capture the essence of BaptistCare's mission: a ‘house’ shape symbolises Home Care services, while a ‘smile’ represents the positive impact on clients’ lives. The visual identity includes a series of illustrated characters, each representing aspects of life at home and in the community, reinforcing BaptistCare’s warm, inclusive approach.
Our team created a suite of Well-Living materials for staff and clients, including print and digital collateral, videos, and promotional tools. A successful multi-channel campaign introduced Well-Living to the market, helping BaptistCare reach and support more clients.
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