We’re proud to partner with Five Faces, a leader in digital solutions for hospitals, government, and corporate sectors. Known for digitising complex customer journeys, Five Faces wanted a refreshed brand identity to align with their expanded focus on the health sector while retaining corporate relevance.
The name Five Faces was famously chosen by its five founders the night the idea for the company was born.
Working closely with the Five Faces team, we refreshed their brand to reflect their growth in digital health, preserving their original essence and brand equity. We refined the “F” icon to include a fifth side, linking directly to the brand name, and established a clear naming and numbering system for their product lines.
We updated their colour palette and typography, distinguishing target audiences and enhancing legibility for digital platforms. To support their new direction, we developed a brand language, positioning statement and custom website optimised for both Health and Corporate audiences.
We provided Five Faces with a suite of branded templates and marketing assets, empowering their team to produce cohesive and impactful communications efficiently.
A major pivot during COVID-19 saw Five Faces reposition our consumer engagement solution towards the health industry. Holy Cow! was instrumental in helping us elevate our visual identity and shift our messaging to target this sector effectively. We were impressed by their branding nous, expert guidance and strong execution. Five Faces now has the brand we need to support growth – we are visible and confident in the market and can see momentum and new opportunities emerging daily.
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