Comrad Medical Systems is the leader in Radiology Information Solutions (RIS) across Australia and New Zealand. They engaged Holy Cow! Creative to refresh their brand identity to showcase their role as innovators in next-gen healthcare technology. To address fragmentation in our healthcare systems, Comrad develops solutions to streamline information flow, aiming to improve outcomes for patients and practitioners.
Scope
Brand strategy
Visual Identity
Website
Communication framework
Marketing assets
We collaborated with Comrad to redefine their brand, developing a strategy to capture their personality, values, and unique strengths. This foundation informed the design of a new visual identity that symbolises connection and collaboration, reinforced by a brand messaging framework to engage diverse audiences.
We brought the new identity to life with a custom website, promotional videos, and digital materials to drive awareness and inspire change in healthcare.
Since the new website launch, Comrad saw a 104% increase in unique page views, a clear indicator of improved engagement and visibility.
I have been involved in a number of rebranding exercises and this was by far the best and most effective. We are all extremely pleased with the outcomes which are sensationally great and very eye-catching. Most importantly, they reflect what we want to be as a business going forward.
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